Innovation Marketing Manager
Core
Lead global brand strategy, market activation, and P&L delivery for consumer health brands to drive sales and profit growth.
Role type
Senior Product Brand Management Manager (Consumer Health)
Builds
Global brand strategies, annual market activation plans, and localized brand toolkits for consumer health products.
Domain
Consumer Health / Over-the-Counter (OTC) / Brand Marketing
Deliverable
product features
Required skills
Brand marketing leadership, consumer insights analysis, P&L management, new product launch execution, cross-functional team leadership, agency management, digital program execution, performance tracking.
Preferred skills
Financial acumen, experience in fast-paced entrepreneurial environments, adaptability to organizational change.
Technologies
None explicitly stated
Responsibilities
Develop and refine strategic brand direction grounded in consumer insights; lead annual market activation planning for 3-year growth drivers; manage brand P&L, sales results, and budget items; mentor junior marketing associates; localize global brand toolkits; execute global innovation vision; manage agency and cross-functional relationships; drive media, creative, and digital program execution; collaborate with sales for customer engagement; track KPIs and recommend course corrections.
Seniority
Senior, hands-on IC with people leadership