Senior Manager – HIV Community Marketing
Core
Develops and executes community marketing initiatives and promotional content for Gilead's HIV portfolio to support Community Liaison field teams and allied healthcare professionals.
Role type
Senior Manager, HIV Franchise Marketing
Builds
Personal and non-personal promotional materials, Plan of Action (POA), and unbranded disease education campaigns for the HIV workforce.
Domain
Pharmaceutical marketing, HIV treatment and prevention
Deliverable
product features
Required skills
Marketing strategy development, cross-functional collaboration, regulatory compliance, budget management, external agency management, data analysis, stakeholder management
Preferred skills
Pharmaceutical/biotech marketing progression, multi-channel marketing execution, market insights leveraging, complex initiative execution
Technologies
None stated
Responsibilities
Develop AHCP promotional brand strategy, support POA build and execution for HIV portfolio, manage external agency partnerships, ensure regulatory and legal compliance for marketing materials, analyze brand opportunities and lead action planning, track KPIs for marketing initiatives, manage non-personal promotion marketing budget
Seniority
Senior, hands-on IC with team leadership
