Consumer Marketing Engagement Manager
Core
Lead the development and execution of vaccine consumer activation/marketing tactics for Vietnam, building marketing capabilities and enhancing brand presence in the vaccines sector.
Role type
Consumer Marketing Engagement Manager
Builds
Consumer marketing campaigns and brand presence for vaccines in Vietnam
Domain
Healthcare / Vaccines / Consumer Marketing
Deliverable
product features
Required skills
Consumer marketing strategy, Consumer journey mapping, Behavioral science application, Data and analytics, Market access strategy, Cross-functional collaboration
Preferred skills
FMCG/OTC/Retail experience, Social media expertise, Strategic analytical thinking
Technologies
Data, Digital and Technology (DD&T) tools
Responsibilities
Raise consumer risk, severity and urgency perceptions for vaccines; Lead development of consumer marketing knowledge; Shape consumer journeys based on insights and data; Leverage analytics to optimize campaign performance; Provide strategic input on product positioning and market access.
