Consumer Marketing Engagement Manager
Core
Leading the development and execution of vaccine consumer activation and marketing tactics for the Vietnam market.
Role type
Consumer Marketing Engagement Manager
Builds
Consumer marketing capabilities and brand presence in the vaccines sector
Domain
Healthcare / Vaccines / Consumer Marketing
Deliverable
product features
Required skills
Consumer marketing strategy, consumer journey mapping, behavioral science application, data analytics, market access strategy
Preferred skills
FMCG/OTC/Retail experience, cross-functional collaboration
Technologies
Data, Digital and Technology (DD&T) tools
Responsibilities
Raise consumer risk, severity, and urgency perceptions for vaccines; Lead development of consumer marketing knowledge; Shape consumer journeys based on insights and market data; Leverage analytics to optimize campaign performance; Provide strategic input on product positioning and market access
Seniority
Mid-level, hands-on IC
