Senior Product Manager, HIV Prevention DTC Marketing
Core
Execute Branded and PrEP education tactics to reach and engage individuals needing or wanting PrEP, including diverse consumer groups across various demographics.
Role type
Senior Product Manager, HIV Prevention DTC Marketing
Builds
US HIV Prevention/PrEP Consumer initiatives via online and offline Branded tactics and Unbranded PrEP education tactics
Domain
Pharmaceutical marketing, HIV prevention, PrEP
Deliverable
product features
Required skills
Marketing fundamentals, promotional strategy, commercial policies, project management, budget and timeline management, pharmaceutical regulatory requirements understanding, agency partner management, presentation skills
Preferred skills
Product marketing or advertising experience focused on Consumers or patients, market research, advertising/communications agency experience
Technologies
TV, digital, audio, social media, print, point-of-care, out-of-home, CRM
Responsibilities
Manage key tactical executions for US HIV Prevention/PrEP Consumer initiatives; Develop and implement content and messaging for diverse Consumer groups; Demonstrate proficiency in traditional and innovative marketing channels; Help lead the development of Consumer tactics according to overall business strategy; Work collaboratively with cross functional partners; Effectively manage multiple agency partners; Gain approval for marketing materials through internal review process; Develop and deliver presentations to internal and external audiences
Seniority
Senior, hands-on IC
