Sr. Manager, KA Marketing/Strategy
Core
Develop innovative customer engagement solutions and strategic long-term business plans for key strategic accounts in China to drive profitable growth and improve patient outcomes.
Role type
Senior Manager, Key Account Marketing & Strategy
Builds
Strategic business plans, innovative engagement platforms, and value-creation initiatives for key accounts
Domain
Healthcare / Life Sciences / Key Account Management
Deliverable
product features
Required skills
Strategic Planning, Customer Segmentation, Market Insights, Value Co-Creation, Market Access, Project Management, Data Analysis, Hospital Management, Marketing Strategies
Preferred skills
MBA, 5+ years in Marketing, Deep understanding of local healthcare industry
Technologies
Project Management Tools
Responsibilities
Identify emerging market dynamics and policy trends to drive growth opportunities; Understand customer mission, vision, and unmet needs to create value propositions; Generate and evaluate innovative customer engagement solutions; Collaborate cross-functionally to ensure aligned investment and execution for key accounts.
