Global Clinical Marketing Manager, Patient Care Solutions
Core
Lead global clinical marketing strategy to drive awareness, engagement, adoption, and behavior change among clinical audiences for patient care solutions.
Role type
Global Clinical Marketing Manager
Builds
Integrated clinical solution approach and omnichannel engagement campaigns for monitoring, diagnostic cardiology, anesthesia, and maternal/infant care segments.
Domain
Healthcare / Clinical Marketing
Deliverable
product features
Required skills
Clinical marketing strategy, cross-functional collaboration, clinical content development, customer persona mapping, clinical evidence generation, KOL engagement, educational program design, HEOR understanding
Preferred skills
Advanced degree in Life Sciences or Healthcare, experience in clinical care environments, understanding of clinical trial methodology
Technologies
None stated
Responsibilities
Develop and execute global clinical marketing strategy; Lead clinical solution approach to showcase integrated value; Define success metrics and evaluate program effectiveness; Partner with Product Marketing, Clinical teams, and Chief Medical Office; Lead development of clinical content (symposiums, webinars, white papers); Develop clinical personas and customer journey maps; Execute clinical evidence generation and claims strategies; Design and deliver accredited educational programs; Build and manage relationships with Key Opinion Leaders (KOLs)
Seniority
Senior, hands-on IC