市场经理 - GU Portfolio
Core
Own portfolio or big strategic brand strategy to maximize franchise business, achieving earnings and revenue objectives in China.
Role type
Senior Marketing Manager (Portfolio/Strategic Brand)
Builds
Portfolio growth initiatives, brand lifecycle management, and promotional campaigns.
Domain
Healthcare / Pharmaceutical
Deliverable
product features
Required skills
Strategic and operational business/marketing planning, data analysis and interpretation, performance and program metrics, vendor management, cross-functional leadership, budget planning and control, compliance review, training development.
Preferred skills
MBA, Master degree in Medical or Medicine, 5-8 years marketing experience with 18+ months SBM experience.
Technologies
None stated
Responsibilities
Develop big strategic brand or portfolio strategies and lifecycle management; Lead portfolio growth initiatives and campaign execution; Manage portfolio budget, sales targets, and P&L; Interface with global/local functional teams and WWT; Assist in building marketing capabilities and team structure; Develop subordinates through coaching and training programs.
Seniority
Senior, hands-on IC with people management responsibilities