CRM & Digital Marketing Manager (m/w/d)
Core
Develop and operate CRM, loyalty programs, and email marketing for Miele in Germany, Austria, and Switzerland to ensure a consistent customer experience across digital touchpoints.
Role type
Senior CRM & Digital Marketing Manager
Builds
Customer loyalty programs, email campaigns, and digital marketing initiatives for the DACH region
Domain
Consumer goods / Retail / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, loyalty program management, email marketing, data analysis, web analytics, cross-channel campaign planning, GDPR compliance, project coordination
Preferred skills
E-commerce experience, experience with external agencies
Technologies
CRM systems, newsletter tools, Google Analytics
Responsibilities
Conceptualize and execute CRM and email marketing campaigns; analyze customer behavior to derive optimization opportunities; manage the Miele Club loyalty program; ensure GDPR compliance; coordinate with Sales, E-commerce, and global teams; oversee offline and online activation measures for members
Seniority
Senior, hands-on IC