CRM Marketing - Marketing Section, Fashion Business Department, Marketplace Business （Rakuten Fashion）(C&M)
Core
Develop and execute data-driven CRM strategies to maximize customer lifetime value (LTV) and purchase frequency for a fashion e-commerce business.
Role type
Senior CRM Marketing Manager
Builds
Customer retention campaigns, app engagement initiatives, and large-scale sales events (e.g., Rakuten Super Sale)
Domain
Fashion e-commerce / Digital Marketing
Deliverable
product features
Required skills
CRM strategy formulation, RFM analysis, project management, KPI monitoring, scenario design, data-driven decision making
Preferred skills
B2C CRM implementation, customer analytics, churn prevention, e-commerce experience
Technologies
MA and CRM tools
Responsibilities
Design optimal approaches for customer segments using demographic and purchase data; Plan and execute strategies for large-scale sales events; Optimize initiatives based on performance metrics; Drive app usage frequency strategies; Oversee implementation of new customer growth initiatives
Seniority
Senior, hands-on IC with management responsibilities