Marketing Automation Architect
Core
Hands-on marketing automation technology leadership shaping CRM, loyalty, lifecycle marketing, and customer engagement across Europe.
Role type
Senior IC marketing automation architect
Builds
Scalable, localized marketing automation solutions for multiple European markets
Domain
Retail/Ecommerce + Marketing Technology
Deliverable
production ML models | product features
Required skills
Salesforce Marketing Cloud (ExactTarget), customer journey orchestration, SQL, APIs, data modeling, GDPR compliance, multi-country localization, AI-enabled marketing capabilities
Preferred skills
Marketing Cloud Next/Advanced, Data Cloud (Data 360), omnichannel engagement (email, SMS, push), retail/ecommerce domain knowledge
Technologies
Salesforce Marketing Cloud, Marketing Cloud Next/Advanced, Data Cloud, SQL, APIs
Responsibilities
Define and execute European marketing automation roadmap; Design and optimize automation solutions; Support existing platform and reduce technical debt; Pilot and implement next-gen AI and data activation features; Develop localization frameworks; Establish governance and technical standards
Seniority
Senior, hands-on IC
