Email Marketing Manager
Core
Design, build, deploy, and optimize the USCAN email channel for a regulated B2B industry, serving as the region's subject matter expert for marketing and sales.
Role type
Senior IC Email Marketing Manager
Builds
Always-on, trigger-based, and lifecycle email programs (welcome series, abandoned cart, event sequences) in Marketo.
Domain
B2B Marketing / Email Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B email marketing strategy, Marketo campaign building, trigger-based program ownership, A/B testing, email governance, data cleaning, Salesforce integration
Preferred skills
Knak template tool, Workfront, regulated industry content workflows (MLR/Veeva), healthcare/medical device experience
Technologies
Marketo, Knak, Workfront, Salesforce
Responsibilities
Build and maintain recurring email programs; advise stakeholders on strategy and segmentation; execute A/B tests and report performance insights; enforce email governance and sender reputation standards; manage event email sequences; maintain data taxonomy and lead routing.
Seniority
Senior, hands-on IC