Digital Marketing Specialist
Core
Develop and execute email marketing strategies to drive user engagement, conversion, and retention for the World Economic Forum's global audience.
Role type
Digital Marketing Specialist (Email Marketing)
Builds
Automated email journeys, lifecycle campaigns, and personalized communications
Domain
Non-profit / International Organization / Digital Engagement
Deliverable
product features
Required skills
Salesforce Marketing Cloud (SFMC), email automation, campaign analytics, audience segmentation, content creation, project management
Preferred skills
NGO experience, cross-functional collaboration
Technologies
Salesforce Marketing Cloud, Journey Builder, Automation Studio, Email Studio
Responsibilities
Develop comprehensive email marketing strategies; Design and optimize automated email journeys; Create strategic content for newsletters and campaigns; Analyze campaign performance data to refine outreach; Collaborate with product, analytics, and content teams; Ensure compliance with regulations like GDPR and CAN-SPAM
Seniority
Mid-Senior, hands-on IC