Brand and Customer Manager – Pulmonary Hypertension (m/f/d)
Core
Define and implement marketing and customer engagement strategy to drive sustainable growth of the Pulmonary Hypertension portfolio in Switzerland.
Role type
Brand and Customer Manager (Specialty Pharma)
Builds
Integrated omnichannel engagement models and customer-centric approaches for a specialized disease area.
Domain
Life Sciences / Pulmonary Hypertension / Specialty Care
Deliverable
product features
Required skills
Brand Marketing, Customer Engagement, Market Research, Strategic Thinking, Marketing Planning, Data Analysis, Account Strategy, Budget Management
Preferred skills
Digital Marketing, Rare Disease Experience, Agile Methodologies
Technologies
Digital platforms, Analytics tools
Responsibilities
Analyze local market environment and competitive dynamics; Develop and implement brand strategy; Drive integrated marketing activities; Allocate resources and manage marketing budget; Collaborate with cross-functional teams; Support development of account-specific strategies for key centers; Generate actionable customer insights; Develop robust forecasts; Optimize engagement through data-driven decisions; Design and execute innovative engagement approaches; Align with Medical Affairs on non-promotional initiatives; Initiate market research activities; Maintain collaboration with field teams and specialists.
