Customer Marketing Manager, Organized Customer
Core
Develops and executes omnichannel customer engagement strategies and content for the Immunology franchise to drive patient outcomes and business growth.
Role type
Customer Marketing Manager
Builds
Integrated customer experiences and marketing campaigns for patients, providers, and organized customers
Domain
Pharmaceutical / Biotech (Immunology)
Deliverable
product features
Required skills
Omnichannel marketing strategy, content creation and management, agency management, campaign execution, data-driven insights, cross-functional collaboration, project management
Preferred skills
MBA, managed care experience, biotech/pharmaceutical industry experience, multicultural marketing tactics
Technologies
Omnichannel platforms, content management systems, analytics tools
Responsibilities
Develop customer strategy and integrated experiences, plan and execute omnichannel campaigns, oversee content creation with agencies, manage media agencies and tactical planning, measure campaign performance, facilitate cross-functional alignment
Seniority
Mid-level, hands-on IC
