Senior Analyst, Marketing Analytics
Core
Strategic analytics partner to Marketing leadership, transforming complex marketing and business data into actionable insights that influence media strategy, investment decisions, customer acquisition, and business growth.
Role type
Senior IC marketing analytics analyst
Builds
Scalable measurement frameworks, forecasting models, reporting solutions, and analytical capabilities for marketing teams
Domain
Real estate / Digital marketing analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Digital analytics, Forecasting models, Scenario planning, A/B testing design, Data governance, Paid media analysis, Audience segmentation, GA4, Power BI, Looker
Preferred skills
Experience in media or digital marketing agency environment, Mobile measurement expertise, Competitive market analysis
Technologies
GA4, Power BI, Looker
Responsibilities
Deliver strategic insights and recommendations to influence media strategy and investment allocation; Develop and maintain monthly paid media performance dashboards and leadership narratives; Lead forecasting and scenario-planning models for traffic, leads, and business outcomes; Design and evaluate structured marketing tests with clear hypotheses and KPIs; Establish data integrity standards and resolve tracking/instrumentation issues; Conduct competitive and market analysis to benchmark performance and identify growth opportunities
Seniority
Senior, hands-on IC