Lead Marketing Analyst, Performance Marketing
Core
Lead analytics and measurement strategy for Runna's Performance Marketing function, defining KPIs, building attribution models, and translating data into actionable recommendations for growth and retention.
Role type
Senior Marketing Analytics Lead (Performance Marketing)
Builds
Marketing attribution models, measurement frameworks, and dashboards for paid media and acquisition strategies.
Domain
Digital Marketing / Performance Marketing / Fitness Technology
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing data analytics, SQL (complex queries), Python (data transformation), Experiment design (incrementality testing, A/B), Stakeholder communication, Mentoring
Preferred skills
CI/CD practices, Fitness data domain knowledge
Technologies
Snowflake, Apple Ads, Google Ads, Meta, AppsFlyer, GitHub Actions
Responsibilities
Define KPIs and measurement frameworks for paid media; Build high-quality marketing attribution models; Leverage MMM, MTA, and incrementality testing to measure spend impact; Design and deliver intuitive dashboards; Partner with marketers to evaluate experiments across channels; Mentor junior analysts.
Seniority
Senior, hands-on IC with mentorship responsibilities
