Marketing Analyst
Core
Own the full marketing intelligence cycle across 14 markets, ensuring data accuracy for decision-driven dashboards and incrementality measurement to optimize media spend.
Role type
Senior Marketing Analyst (D2C E-commerce)
Builds
Decision-driven dashboards, incrementality measurement frameworks, and analytics standards for growth teams.
Domain
D2C E-commerce, Outdoor Living
Deliverable
dashboards & analysis
Required skills
SQL, Web Analytics (GA4, GTM, pixels, server-side tracking, UTMs), Incrementality testing (geo-lift, holdout), Attribution modeling, Statistical analysis (A/B testing), Data warehousing
Preferred skills
AI-assisted analytics, API connectors, Automated reporting, Marketing data infrastructure
Responsibilities
Own marketing tracking quality and measurement reliability across all markets; Design, build, and automate dashboards; Design and run structured incrementality tests; Partner with leadership to define budget allocation frameworks; Set analytics standards and documentation.
Seniority
Mid-Senior, hands-on IC
