Staff Marketing Data Analyst
Core
Dedicated analytics partner to Marketing, using data, measurement, and experimentation to improve customer acquisition, marketing efficiency, and business growth.
Role type
Staff Marketing Data Analyst (Senior IC)
Builds
Actionable insights, measurement frameworks, and strategic recommendations for Marketing leaders.
Domain
Financial technology / Mobile app marketing
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Marketing analytics, Growth analytics, Advanced SQL, Python, Multi-touch attribution (MTA), Marketing mix modeling (MMM), A/B testing, Incrementality studies, KPI definition (CAC, LTV, ROI), Mobile app marketing analytics, MMPs (AppsFlyer, SSOT), Modern data platforms (Snowflake, AWS, dbt)
Preferred skills
Experience with paid media and acquisition channels
Responsibilities
Partner cross-functionally to improve marketing data quality and align data requirements; Lead deep-dive analyses to optimize customer acquisition and campaign effectiveness; Own and advance MTA and MMM to evaluate ROI across channels; Design and scale experimentation approaches (A/B testing, incrementality studies); Define and interpret core marketing KPIs; Serve as a strategic thought partner to Marketing leaders; Raise the analytical bar by sharing best practices and coaching peers.
Seniority
Staff, hands-on IC with mentorship responsibilities