Data Analyst - Leaply
Core
Own and elevate marketing analytics across Performance Marketing to improve customer lifetime value and drive data-informed decisions.
Role type
Senior individual contributor marketing analyst
Builds
Measurement frameworks, reporting, A/B test evaluation, LTV prediction models, and scalable data pipelines
Domain
Health & Wellness / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Tableau/Power BI/Looker), marketing economics (CPM, LTV, CAC, ROAS), experimentation methodology, statistical fundamentals
Preferred skills
Python, Amplitude, dbt/Dataform/SQLMesh, data science fundamentals (forecasting, clustering, basic ML), monetization experiments
Technologies
BigQuery, Tableau, Power BI, Looker, Amplitude, dbt, Dataform, SQLMesh
Responsibilities
Partner with marketing on spend allocation, creative testing, and channel mix; drive analytical culture via training and self-service tooling; lead deep-dive research on audience segments and unit economics; build A/B test evaluation frameworks; design monitoring layers for key metrics; evolve data pipelines consolidating marketing, product, and payment data; partner with engineering on tracking quality and attribution integrity
Seniority
Senior, hands-on IC
