Customer and Lifecycle Marketing Manager - CoStar
Core
Develop and execute customer marketing campaigns, lifecycle initiatives, and industry awards programs to deepen engagement, strengthen retention, and drive revenue growth for commercial real estate clients.
Role type
Customer and Lifecycle Marketing Manager
Builds
Customer engagement programs, industry awards (Power Brokers, Impact Awards), and advocacy initiatives
Domain
Commercial Real Estate (CRE) / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, lifecycle marketing, campaign execution, cross-functional partnership, data-driven optimization, stakeholder management
Preferred skills
SaaS/subscription business experience, marketing automation proficiency, CRM management, analytical mindset
Technologies
Marketing automation platforms, CRM systems
Responsibilities
Develop and execute multi-touch customer marketing programs; Own and manage CRE industry awards programs; Partner with Sales and Customer Success to align messaging for renewals and growth; Collaborate on customer advocacy initiatives (testimonials, case studies); Track program performance and optimize engagement strategies
Seniority
Mid-Senior, hands-on IC