Lead, HPV & Vaccines Consumer Marketing
Core
Leading end-to-end consumer marketing strategy and execution for the HPV vaccine franchise, integrating demand generation with professional recommendation to drive uptake.
Role type
Senior Manager, Consumer Marketing (Pharmaceuticals)
Builds
Consumer campaigns, brand awareness, and HCP/HCO engagement strategies for HPV and priority vaccine products.
Domain
Healthcare / Pharmaceuticals / Vaccines
Deliverable
product features
Required skills
Consumer marketing strategy, Omnichannel execution, Media planning and buying, People leadership, Financial management (P&L), Compliance and governance, Enterprise decision-making, HCP engagement enablement
Preferred skills
Pharmaceutical industry experience, Multinational organization experience, Master's degree
Technologies
Digital analytics tools, Social media platforms, CRM systems
Responsibilities
Lead integrated HPV franchise strategy aligning consumer demand with HCP engagement; Own HPV consumer brand strategy and compliant messaging; Manage Media & Social team for campaign execution; Optimize marketing P&L and resource allocation; Build and develop senior marketing teams; Ensure scientific accuracy and regulatory compliance.
Seniority
Senior Manager, hands-on leadership
