Sr. Product Manager, Vaccine Consumer
Core
Design and implement innovative educational formats to bridge Healthcare Professionals (HCPs) and consumers, translating consumer insights into actionable education strategies.
Role type
Senior Product Manager (Public Education)
Builds
HCP public education initiatives, digital platforms, and interactive content
Domain
Healthcare / FMCG / Consumer Health
Deliverable
product features
Required skills
Brand Management, Consumer Behavior, Content Creation, Customer Insights, Digital Platforms, Market Research, Social Media Management, Strategic Thinking
Responsibilities
Map and analyze the HCP public education landscape; Design and implement creative education approaches (congress activations, digital platforms); Enable HCPs to engage consumers with credible education; Translate consumer behavior into education strategies; Partner with procurement, agencies, and medical affairs; Establish KPIs and track initiative effectiveness.
