Associate Director, Consumer Marketing (Ophthalmology)
Core
Implement and manage U.S. Consumer Marketing plans to drive demand for ophthalmology products via omnichannel campaigns and patient engagement.
Role type
Associate Director, Consumer Marketing
Builds
Omnichannel marketing campaigns, patient education tools, and brand awareness programs for ophthalmology biologics.
Domain
Pharmaceutical/Biotech, Ophthalmology
Deliverable
product features
Required skills
Consumer/patient marketing program management, omnichannel digital marketing, agency management, budget management, regulatory compliance, project management, data analytics, content strategy, CRM strategy, patient journey mapping.
Preferred skills
Biologics marketing experience, U.S. launch experience.
Technologies
Digital and social media platforms, CRM systems, media planning tools.
Responsibilities
Implement consumer strategy and tactical plans, manage agency-led media planning, evaluate media buy performance, develop patient education materials, manage budgets and KPIs, drive patient ambassador programs, ensure regulatory compliance of promotional tactics.
Seniority
Senior, hands-on IC
