CRM Manager
Core
Define and drive CRM and client engagement strategy to strengthen customer loyalty and increase lifetime value across retail and digital channels.
Role type
CRM Manager
Builds
Customer engagement strategies, segmentation models, and activation plans for retail and digital touchpoints.
Domain
Luxury fashion retail
Deliverable
product features
Required skills
CRM strategy, customer segmentation, data analysis, clienteling, omnichannel engagement, KPI monitoring
Preferred skills
Luxury customer behavior understanding, commercial mindset
Technologies
CRM platforms
Responsibilities
Define and implement CRM strategy, drive customer retention and loyalty, develop segmentation strategies, analyze CRM performance, translate insights into activation plans, oversee campaigns, partner with retail teams on clienteling, define CRM guidelines, monitor and optimize KPIs.
Seniority
Mid-level, hands-on IC