888 Proposition Manager - Spain
Core
Define CRM and customer proposition strategy for Sportsbook and Gaming verticals in Spain to drive retention, reactivation, and customer lifetime value.
Role type
Senior Customer Proposition Manager (iGaming)
Builds
Personalized customer experiences, promotional campaigns, and engagement initiatives across email, push, SMS, and onsite channels.
Domain
iGaming / Sports Betting / Regulated Digital Markets
Deliverable
product features
Required skills
CRM strategy, customer segmentation, retention mechanics, campaign performance analysis, stakeholder management, project management, competitor analysis, regulatory compliance knowledge
Preferred skills
iGaming/Sports Betting industry experience, CRM platform/automation tool familiarity, BI/reporting tool proficiency
Technologies
CRM platforms, automation tools, BI tools, reporting tools
Responsibilities
Define customer proposition strategy, coordinate ATL and CRM campaign execution, analyze campaign performance and customer behavior, manage promotional calendars and activations, monitor KPIs (retention, CLV, ARPU), ensure regulatory compliance, conduct competitor analysis.
Seniority
Senior, hands-on IC