Lifecycle Marketing Manager
Core
Own and execute lifecycle programs across customer communication channels, building CRM and retention infrastructure from the ground up to increase LTV and drive long-term engagement.
Role type
Lifecycle Marketing Manager (Retention & CRM)
Builds
ZyG's CRM and retention infrastructure, segmentation frameworks, automation workflows, and engagement logic (via careerplan.io/jobs/DA-006-B3-A69-lifecycle-marketing-manager-at-zyg)
Domain
eCommerce / Direct-to-Consumer (D2C)
Deliverable
product features
Required skills
Lifecycle marketing, CRM management, audience segmentation, automation workflows, funnel analysis, retention metrics, KPI definition, cross-functional collaboration
Preferred skills
B2C eCommerce experience, strategic system building, creative ideation
Technologies
CRM platforms, reporting tools, AI-driven lifecycle agents