Principal Data Analyst, Paid media
Core
Own the full cycle of paid media measurement, analytics, and operations for search, social, display, and video campaigns to optimize performance and ROI.
Role type
Principal Data Analyst (Paid Media)
Builds
Production-grade data models, dashboards, and an end-to-end analytics engine for paid media.
Domain
B2B Marketing, Digital Advertising, Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, data visualization tools, dbt, Google Tag Manager, UTM governance, attribution modeling, incrementality testing, data warehouse integration, B2B marketing strategy
Preferred skills
CM360, DV360, SA360, Python, MMM concepts, privacy-focused measurement solutions, Google Ads Search certification, GA4 certification, LinkedIn Marketing Solutions certification, Meta Marketing Science Professional certification
Technologies
Cloud data warehouses, Google Tag Manager, Heap, GA4, Marketo, Salesforce
Responsibilities
Own analytics and ops for advertising programs across Brand, Events, Product, Demand Generation, and ABM; build and maintain data models and dashboards; implement GTM and UTM governance; collaborate with media buyers to translate findings into optimization recommendations; execute measurement roadmaps and ad-hoc strategic analysis.
Seniority
Principal, hands-on IC