Marketing Science Lead
Core
Determine the causal impact of marketing spend and channel mix on business outcomes by applying scientific method to imperfect data in a live entertainment platform.
Role type
Senior Marketing Science Lead (Analytics & Experimentation)
Builds
Fever, a global live entertainment discovery platform
Domain
Live entertainment technology, digital advertising, and data analytics
Deliverable
production ML models | dashboards & analysis
Required skills
experimental design (A/B, geo-lift, incrementality), statistical power analysis, SQL, ad platform mechanics (Meta, Google, TikTok), hypothesis formulation, data triangulation
Preferred skills
paid media/growth analytics experience, AI tool usage (Claude, Cursor), Spanish language proficiency
Technologies
SQL, Meta Ads, Google Ads, TikTok Ads, BI tools
Responsibilities
Own the full efficiency chain connecting spend, channel mix, and creative performance; design and run rigorous experiments (lift tests, ablation tests); configure and validate signal layers (pixels, events); analyze ad platform mechanics to optimize budget allocation; set standards and playbooks for rigorous experimentation
Seniority
Senior, hands-on IC
