Specialized Analytics Lead Analyst, VP - Citi Commerce Measurement and Insights Analytics
Core
Developing a measurement framework for Citi commerce campaigns, providing insights into performance, and identifying opportunities for refining targeting and audiences to drive measurable, incremental impact for advertisers.
Role type
Senior IC Lead Analyst (Measurement & Insights)
Builds
Closed-loop measurement frameworks, attribution models, and Gen AI capabilities for Citi Commerce Network
Domain
Financial services / Digital commerce media
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical analysis, predictive modeling, machine learning techniques, experimental design (A/B testing), attribution modeling (MMM, MTA), incrementality testing, SQL, Python, R, Tableau, Power BI, QlikView, Snowflake, first-party data management, clean rooms, identity resolution
Preferred skills
Consumer banking products knowledge, customer lifecycle analytics, programming proficiency
Technologies
Snowflake, Tableau, Power BI, QlikView, Gen AI
Responsibilities
Develop data & measurement roadmap for Citi Commerce Network; Develop and operationalize closed-loop measurement approaches; Identify KPIs from online media data sources; Drive standardization of post-campaign reporting and test-and-learn frameworks; Develop attribution models and frameworks; Build and integrate Gen AI capabilities; Partner with Finance and Product teams to track actuals versus forecast
Seniority
Senior, hands-on IC
