Marketing Experimentation & Optimization Lead
Core
Designing and running rigorous marketing experiments to determine the causal impact of spend, channel mix, and creatives on business outcomes for a live entertainment platform.
Role type
Senior Marketing Experimentation & Optimization Lead
Builds
Data-driven insights on marketing efficiency and attribution for Fever's global live entertainment platform.
Domain
Live entertainment technology and performance marketing
Deliverable
production ML models | dashboards & analysis
Required skills
A/B and geo-lift testing, statistical power and sample-size reasoning, SQL, ad platform mechanics (Meta, Google, TikTok), hypothesis formulation, imperfect data analysis
Preferred skills
Growth analytics, AI tool usage (Claude, Cursor), Spanish
Technologies
SQL, Meta Ads, Google Ads, TikTok Ads, BI tools
Responsibilities
Own the full efficiency chain connecting spend, mix, channel setup, and creative performance; Turn open questions into clear test plans and decision frameworks; Own the signal layer (pixels, events, custom conversions); Dig into paid platform mechanics (bidding, budget optimization, audiences); Design and run experiments (lift tests, ablation tests, pre/post analyses); Set standards and playbooks for rigorous, repeatable experiments
Seniority
Senior, hands-on IC