Salesforce Marketing and Loyalty Product Owner
Core
Own the CRM email Marketing and Loyalty strategy and experience for Bose's Direct-to-Consumer business, maximizing product value and prioritizing development work.
Role type
Product Owner (Marketing & Loyalty)
Builds
Global email journeys, My Bose member entitlements, and scalable customer experiences within the Salesforce platform.
Domain
Direct-to-Consumer eCommerce, Marketing Automation, Customer Loyalty
Deliverable
product features
Required skills
Product ownership, backlog management, user story creation, roadmap development, stakeholder management, Agile/SAFe methodology, business value definition, feature performance tracking, end-user acceptance testing coordination
Preferred skills
Salesforce Marketing Cloud and Commerce Cloud expertise, Google Analytics proficiency, Enterprise B2C product ownership experience, design thinking techniques, Enterprise Backlog Model knowledge
Technologies
Salesforce Marketing Cloud, Salesforce Commerce Cloud, Google Analytics, SAFe
Responsibilities
Define scope and business value of features, create and prioritize user stories, develop product roadmaps, track product performance, communicate with stakeholders on delivery, partner on end-user acceptance testing, monitor post-launch quality and benefit realization
Seniority
Mid-level, hands-on Product Owner