Product Owner - Agile & Scrum expertise
Core
Lead strategy and execution of marketing technology projects to drive customer acquisition, engagement, and lifecycle marketing performance for B2C and B2B2C markets.
Role type
Senior Product Owner (Marketing Technology)
Builds
Marketing automation platforms and customer journey initiatives
Domain
B2C and B2B2C Marketing Technology
Deliverable
product features
Required skills
Customer journey mapping, lifecycle marketing, lead management and scoring, segmentation and personalization, Agile/Scrum processes, translating business requirements to technical user stories
Preferred skills
Salesforce Marketing Cloud Engagement, Oracle Eloqua
Technologies
Salesforce, Oracle, Cloud Marketing, AI
Responsibilities
Own and enhance marketing automation platforms, drive initiatives to improve customer acquisition and engagement, collaborate with cross-functional teams to define project objectives and create roadmaps, analyze and optimize user experiences throughout customer journeys