Senior Product Manager Franchise Marketing
Core
Execute multi-branded marketing programs and account planning for Sanofi's US Hemophilia portfolio (Altuviiio, Eloctate, Alprolix, Qfitlia) by coordinating cross-functional field teams and developing content for congresses and events.
Role type
Senior Product Manager, Franchise Marketing
Builds
Strategic account plans, congress materials, event content, and promotional assets for the Hemophilia portfolio
Domain
Biopharmaceuticals / Hemophilia / Rare Diseases
Deliverable
product features
Required skills
Account planning execution, cross-functional collaboration, content development, congress/event coordination, influence mapping, customer segmentation, market adoption analysis, project management, multi-brand strategy
Preferred skills
MBA or science-related graduate degree, portfolio marketing expertise, Specialty Pharmacy coordination, Patient Support Services management, data analysis, performance optimization
Technologies
None stated
Responsibilities
Implement account planning strategy with field teams, facilitate communication between marketing and field teams, track account-level performance metrics, lead content development for key congresses and events, manage agency relationships and content timelines, coordinate logistics across multiple events
Seniority
Senior, hands-on IC
