Associate Product Manager - Hematology and Oncology
Core
Develop and execute marketing plans, brand strategies, and patient support programs for hematology and oncology products to optimize patient benefits and grow business in the Asia Pacific region.
Role type
Associate Product Manager (Marketing)
Builds
Brand plans, promotional strategies, patient assistance programs, and market insights for hematology and oncology therapies.
Domain
Biotechnology / Hematology and Oncology
Deliverable
product features
Required skills
Omni-channel marketing campaign execution, market research and analysis, budget and financial forecasting, pricing strategy development, hospital formulary listing management, patient support program design, competitive intelligence analysis, sales force enablement, vendor management, KPI tracking and reporting.
Preferred skills
Healthcare industry experience, hematology therapeutic area knowledge, strategic thinking, advanced analytical and project management skills.
Technologies
MS Office programs
Responsibilities
Initiate and conduct market research to identify unmet medical needs and business opportunities; develop and implement annual country brand plans in line with global guidance; design and execute omnichannel promotional strategies; propose and execute pricing strategies and hospital formulary listing activities; manage promotional budgets and recruit external vendors; track and report brand performance based on agreed KPIs; engage and enable sales force to achieve brand aspirations.
Seniority
Associate, early-career IC
