Associate Product Manager - Hematology and Oncology
Core
Associate Product Manager driving marketing plans, brand growth, and business optimization for Hematology and Oncology products in Hong Kong.
Role type
Associate Product Manager (Marketing)
Builds
Country Brand Plans, omnichannel promotional strategies, pricing strategies, patient assistance programs, and competitive action plans.
Domain
Biotechnology / Hematology and Oncology
Deliverable
product features
Required skills
Market research, budgeting and forecasting, omnichannel marketing strategy, pricing strategy, hospital formulary listing, patient support program design, competitive intelligence, vendor management, KPI tracking, sales force enablement
Preferred skills
Healthcare industry experience, Hematology therapeutic area knowledge
Technologies
MS Office
Responsibilities
Develop and implement annual Country Brand Plan; execute omnichannel promotional strategies; propose and execute pricing strategies; plan hospital formulary listing activities; design and execute Patient Assistance Programs; manage promotional budget; recruit and manage external vendors; track and report brand performance; coordinate competitive intelligence; engage and enable sales force.
Seniority
Associate (2+ years experience)