Marketing Manager
Core
Execute global HCP and patient marketing strategy for efdoralprin alfa (Dora) in Alpha-1 Antitrypsin Deficiency (AAT), focusing on omnichannel delivery, patient identification/screening, and HCP engagement.
Role type
Marketing Manager (Pharmaceutical/Biotech)
Builds
Patient marketing campaigns, HCP engagement initiatives, omnichannel educational resources, and agency-managed marketing deliverables.
Domain
Biopharma / Rare Disease (Alpha-1 Antitrypsin Deficiency)
Deliverable
product features
Required skills
Omnichannel marketing execution, Patient identification and screening program management, HCP brand positioning and messaging, Agency relationship management, Cross-functional collaboration, Regulatory compliance knowledge, Data tracking and reporting, US/EU market adaptation
Preferred skills
Rare disease or specialty care launch experience, Patient finding (FIND) program experience, Science or healthcare background, Experience with US and EU country teams
Technologies
Digital platforms, multichannel campaign tools, patient-facing educational resource systems
Responsibilities
Execute patient identification, screening, and diagnosis acceleration tactics; Develop and execute omnichannel patient engagement tactics; Support HCP brand positioning and Go-to-Market tactics; Coordinate development and deployment of HCP marketing materials; Manage HCP and patient marketing agency relationships; Track and report KPIs for patient engagement and HCP outcomes.
Seniority
Mid-level, hands-on IC