Regional Marketing Manager APMEA
Core
Execute regional and country marketing plans to accelerate customer adoption, commercial growth, and brand presence for the Protein Diagnostics (PDX) portfolio across ANZ, APAC, Japan, Middle East, and Africa.
Role type
Regional Marketing Manager
Builds
Regional brand awareness, demand generation, and market expansion for diagnostic assays and instruments targeting blood cancers and immune system disorders.
Domain
Life Sciences / Diagnostics / Healthcare
Deliverable
product features
Required skills
Strategic planning, market segmentation, demand generation, voice of customer analysis, business case development, scientific evidence translation, sales enablement, KOL engagement, performance metric tracking
Preferred skills
Experience localizing global campaigns, understanding of APAC/Middle East healthcare systems, multichannel marketing expertise
Technologies
None explicitly stated
Responsibilities
Develop and execute portfolio marketing strategies to achieve revenue and market share objectives; Serve as regional SME for monoclonal gammopathy, immunodeficiency, and complement disease states; Partner with channel partners to drive market share growth; Gather and analyze customer insights and competitive intelligence; Create and deliver product training programs for sales teams; Support regional sales teams through KOL engagement and scientific meetings; Establish KPIs to measure marketing program effectiveness
Seniority
Senior, hands-on IC