Account Executive
Core
Driving revenue through sales and development of digital marketing campaigns for target businesses and organizations.
Role type
Account Executive (Sales)
Builds
Digital marketing campaigns, media solutions for advertisers
Domain
Media / Advertising Sales
Deliverable
client delivery
Required skills
Prospecting, lead generation, negotiation, presentation skills, CRM management, sales forecasting, SEO/SEM advertising sales, account management, data analysis
Preferred skills
Knowledge of print and digital product portfolios, understanding of newspaper industry trends, proficiency in Outlook/Excel/Word/PowerPoint
Responsibilities
Proactively prospect, qualify, grow, and maintain sales activities; develop prospecting leads using digital, radio, TV, and direct mail sources; analyze competition rates and specials; create marketing presentations and solution-based proposals; manage sales pipeline through CRM; provide revenue forecasts; own the entire sales and retention cycle; complete post-sale paperwork including insertion order instructions
Seniority
Individual Contributor
