Vice President of Marketing
Core
Lead strategy and investment for a large-scale direct marketing program, driving customer growth and retention across 45,000+ products via catalog, email, and digital channels.
Role type
VP of Marketing (Strategy & Organization Leadership)
Builds
Integrated marketing campaigns and customer engagement programs
Domain
Industrial distribution, direct marketing, catalog publishing
Deliverable
product features
Required skills
Direct marketing strategy, catalog and print marketing, cross-functional team leadership, vendor contract negotiation, large-scale budget management, campaign performance measurement, customer insights utilization
Preferred skills
Customer analytics, segmentation, database marketing, retail/eCommerce/direct-to-consumer experience
Technologies
None explicitly stated
Responsibilities
Direct large-scale catalog and print marketing strategy, shape integrated marketing across channels, measure campaign performance and ROI, lead and develop marketing directors and managers, partner with executive leaders to align initiatives and oversee $500M+ annual investment
Seniority
Executive (VP level)