VP, Data Cloud Consulting
Core
Lead and scale a high-impact consulting organization delivering data-driven marketing strategy, measurement, and activation across a client portfolio.
Role type
VP, Data Cloud Consulting
Builds
Data-driven marketing strategies, measurement frameworks, and omnichannel activation plans for enterprise clients.
Domain
Marketing Technology (MarTech), Data Analytics, Customer Lifecycle Management
Deliverable
product features
Required skills
Executive leadership, strategic consulting, data strategy, omnichannel marketing, measurement framework design, generative AI application, predictive analytics, client advisory, team mentorship, roadmap planning
Preferred skills
Experience with 1st and 3rd party data, identity-driven marketing, paid and owned channel orchestration, AI-first thinking
Technologies
Generative AI, predictive analytics tools, data visualization platforms, CRM systems
Responsibilities
Develop and mentor a high-performing team of consultants; Design comprehensive data strategies optimizing performance in paid or owned channels; Translate complex data visualizations into clear tactical roadmaps; Drive development of innovative marketing measurement frameworks; Advise clients on optimizing customer journeys through funnel diagnostics; Identify and evaluate new data sets to differentiate campaign performance.
Seniority
VP, strategic leadership & hands-on execution
