CRM Marketing Manager
Core
Driving direct-to-consumer (DTC) revenue growth for Condé Nast's magazine brands through customer acquisition, retention, and engagement marketing campaigns.
Role type
Senior CRM Marketing Manager
Builds
Integrated marketing plans and full-funnel campaigns for magazine subscriptions, memberships, and ecommerce products.
Domain
Global Media & Publishing
Deliverable
product features
Required skills
Customer marketing strategy, CRM campaign management, data analytics, cross-channel integration, stakeholder management, forecasting, creative strategy alignment
Preferred skills
CDP utilization, attribution modeling, DMP integration, test & learn methodologies
Technologies
Customer Data Platform (CDP), Data Intelligence tools
Responsibilities
Define and execute customer marketing strategies across owned, earned, and paid channels; manage campaigns to meet KPI and revenue targets; collaborate with digital and partnerships teams for cross-channel integration; analyze performance data to optimize ROI and LTV; forecast future performance and recommend strategic adjustments.
Seniority
Senior, hands-on IC