CRM Marketing Manager
Core
Drive direct-to-consumer (DTC) revenue growth for Condé Nast brands (Vogue, GQ, etc.) across magazine subscriptions, memberships, and ecommerce products via acquisition, retention, and engagement campaigns.
Role type
Senior IC CRM Marketing Manager
Builds
Integrated full-funnel marketing campaigns and customer journeys for consumer business areas
Domain
Media & Publishing (Consumer Revenue)
Required skills
CRM campaign management, customer lifecycle strategy, data analytics, cross-channel integration, stakeholder management, project management, forecasting, creative strategy alignment
Preferred skills
CDP utilization, attribution modeling, DMP integration, test & learn methodologies
Technologies
Customer Data Platforms (CDP), Data Intelligence tools, Analytics platforms
Responsibilities
Define and execute customer marketing strategies to drive acquisition, retention, and LTV; manage end-to-end campaign processes including approvals and QA; collaborate with digital and partnerships teams for cross-channel integration; analyze performance data to optimize KPIs and inform strategic direction; forecast future performance and recommend plan developments; work with designers to develop high-performing marketing creative assets.
Seniority
Senior, hands-on IC