Director, Head of High Value Senders Marketing
Core
Own end-to-end global marketing strategy for Remitly's High Value Sender segment (repatriating assets, international tuition, global property).
Role type
Director, Head of High Value Senders Marketing.
Builds
Cohesive vision integrating brand, growth, and product strategies for premium fintech customers.
Domain
Fintech / Global Money Transfer.
Deliverable
product features.
Required skills
Strategic ownership, complexity & ambiguity navigation, cross-functional influence, AI-native operations, data-driven decision making, segmentation & positioning, GTM strategy, KPI framework design.
Preferred skills
Experience with financially sophisticated consumer segments, technical literacy with agentic toolchains and LLMs.
Technologies
LLMs, agentic toolchains.
Responsibilities
Define segmentation, messaging architecture, and positioning; Own channel mix and GTM strategy; Partner with Engineering/Product to align marketing narrative with product reality; Implement AI tools for research and creative iteration; Establish planning rhythms and measurement frameworks; Mentor marketers and peers.
