Category & Brand Director, SEA
Core
Transform the Southeast Asia market for Diageo by defining end-to-end growth drivers, delivering profit plans, and executing global strategies with local flair to achieve sustainable double-digit growth.
Role type
Senior Category & Brand Director
Builds
Consumer-first business growth and market share across Diageo brands in SEA
Domain
FMCG / Alcohol / Southeast Asia
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic market leadership, P&L management, portfolio optimization, talent development, executive stakeholder influence, cross-functional integration (Marketing/Sales/Customer Marketing)
Preferred skills
Experience leading large-scale marketing organizations, driving sustained profitability, building high-performance organizations
Technologies
N/A
Responsibilities
Deliver volume, NSV, and profit plans to grow market share; drive ROI by executing end-to-end growth drivers; shape business strategy and long-term growth decisions; manage portfolio choices and resource allocation; build world-class marketing capability and develop future leaders
Seniority
Senior, hands-on IC with strategic leadership