Director, Product Management - Marketing Technology
Core
Lead product strategy, roadmap, and execution for Five Below's marketing technology ecosystem to power omni-channel customer engagement, CRM, CDP, ESP, and loyalty capabilities.
Role type
Director, Product Management (Marketing Technology)
Builds
Unified omni-channel customer engagement platforms, data foundations, and marketing technology capabilities for digital and store channels.
Domain
Retail / Marketing Technology
Deliverable
production ML models | product features
Required skills
Product strategy, roadmap ownership, cross-functional leadership, marketing technology ecosystem knowledge, customer data activation, personalization, loyalty strategy, attribution and measurement, agile product practices, stakeholder management.
Preferred skills
CRM, CDP, ESP, journey orchestration, personalization strategy, loyalty data models, attribution in omni-channel retail, customer identity and audience management, POS integration, analytics platforms (GA, Adobe), marketing platforms (Braze, Salesforce, Adobe Experience Platform).
Responsibilities
Define multi-year product vision and strategy for marketing technology; own and evolve the roadmap for marketing capabilities; lead product strategy for customer data activation; drive personalization capabilities; shape future-state loyalty product strategy; define product direction for attribution and measurement; partner with store systems to enable omni-channel features; lead intake, prioritization, and governance for marketing technology investments; build partnerships across Marketing, Digital, Engineering, and Operations; guide platform and vendor decisions; establish success metrics and KPIs; lead and develop product managers and product owners; champion agile product practices; serve as senior product escalation point.
Seniority
Director, strategic leadership with hands-on execution