Director, Product Management - Marketing Technology
Core
Lead product strategy, roadmap, and execution for Five Below's marketing technology ecosystem to power customer engagement across digital and store channels.
Role type
Director, Product Management (Marketing Technology)
Builds
Unified omni-channel marketing platforms, CRM, CDP, ESP, personalization engines, loyalty program features, and attribution measurement tools.
Domain
Retail / Marketing Technology
Deliverable
production ML models | product features
Required skills
Marketing technology strategy, Customer data platform (CDP) management, Loyalty program strategy, Omni-channel experience design, Product roadmap ownership, Cross-functional leadership, Agile product practices, Vendor/platform selection, Data activation, Attribution modeling
Preferred skills
CRM/ESP platform expertise, Personalization strategy, Customer identity resolution, POS integration, Experimentation frameworks, Analytics platforms (GA, Adobe), Ecosystem familiarity (Braze, Salesforce, Databricks)
Responsibilities
Define multi-year product vision for marketing tech ecosystem; Own roadmap for acquisition, engagement, and retention capabilities; Lead customer data activation strategy; Drive personalization across owned and paid channels; Shape future-state loyalty product strategy; Define attribution and measurement capabilities; Partner with store systems for omni-channel features; Lead intake and governance for marketing tech investments; Build partnerships across Marketing, Digital, Engineering, and Operations; Guide platform and vendor decisions; Establish success metrics and KPIs; Lead and develop product managers; Champion agile practices; Serve as senior escalation point for major issues.
Seniority
Director, strategic leadership with hands-on execution
