Marketing Customer Lifecycle & Communications Program Lead
Core
Leading high-impact, data-driven lifecycle communication strategies to drive customer engagement across the customer journey.
Role type
Senior Marketing Program Lead (Customer Lifecycle & Communications)
Builds
Cross-channel communication campaigns and automated messaging programs
Domain
Financial services / Lending / Customer Engagement
Required skills
Strategic marketing, cross-channel testing, data-driven experimentation, campaign development, analytics partnership, platform transition leadership, stakeholder alignment, financial services knowledge
Preferred skills
Adobe Campaign proficiency, lending experience, customer engagement experience
Technologies
Adobe Campaign, Microsoft Office suite
Responsibilities
Drive communication initiatives for key customer journey moments; Coordinate cross-channel testing across email, SMS, direct mail, AI agent, and operations; Identify opportunities for incremental lift through data-driven experimentation; Operationalize automated communications with minimal disruption; Partner with analytics to develop targeting criteria and test segments; Lead forums to align business units; Manage ongoing measurement and risk resolution; Champion new models for process control and scalability; Lead marketing platform transitions; Develop presentations reporting on key metrics and insights.
Seniority
Senior, hands-on IC