CRM Lifecycle Specialist
Core
Own end-to-end execution of multi-channel marketing campaigns and programs to engage customers across their journey, from hardware upgrades to new wallet launches.
Role type
CRM Lifecycle Specialist (Marketing Operations)
Builds
Multi-channel marketing campaigns and programs for Ledger's hardware wallet and digital asset products
Domain
Web3 / Crypto / FinTech
Deliverable
product features
Required skills
CRM strategy, marketing automation, cross-functional collaboration, process optimization, AI tool usage
Preferred skills
SQL, Liquid Scripting, coding basics
Technologies
Braze, Eloqua, Salesforce Marketing Cloud, Pardot, Marketo, HubSpot, Cursor, Claude, Gemini
Responsibilities
Create, manage, analyze, and optimize multi-channel marketing campaigns; Initiate and own cross-team collaboration for content, design, development, localization, and delivery; Find ideas and solutions for automating and improving internal processes; Work closely with product, marketing, sales, and analytics teams to deliver high-volume campaigns
Seniority
Mid-level, hands-on IC