Business Development Manager: Marketing
Core
Business Development Manager driving growth for ICF's utility marketing, communications, and customer engagement services within the energy sector.
Role type
Senior Business Development Manager (Sales)
Builds
Integrated marketing, communications, and customer engagement solutions for utility clients
Domain
Energy / Utilities / Marketing & Communications
Deliverable
client delivery
Required skills
consultative selling, full sales lifecycle management, pipeline development, CRM proficiency, strategic account planning, competitive analysis, proposal review, stakeholder mapping, cold outreach, pricing strategy
Preferred skills
agency sales experience, marketing technology ecosystem familiarity, formal procurement navigation, team leadership in sales
Technologies
CRM platforms, marketing automation tools, content management systems
Responsibilities
Build and advance a pipeline of utility marketing opportunities across North America; Own the full sales lifecycle from prospecting to close; Qualify leads based on strategic fit and budget; Develop client-specific value propositions; Meet revenue and pipeline development goals; Lead concurrent pursuits and drive win strategies.
Seniority
Senior, hands-on IC