Account Based Marketing Specialist – Life Sciences
Core
Owns account-based marketing programs driving retention, expansion, and cross-sell/upsell revenue for Wiley's highest-value existing accounts in Life Sciences, Pharma, and Health.
Role type
Account Based Marketing Specialist
Builds
Integrated one-to-one and one-to-few ABM programs with customized messaging, outreach sequences, and content for long buying cycles.
Domain
Life Sciences, Pharma, and Health verticals
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic account intelligence, long-cycle patience, commercial acumen, outcome-based copywriting, cross-functional influence, data-driven iteration, AI tool literacy
Preferred skills
Data/analytics, SaaS, or professional services experience
Technologies
Salesforce, ZoomInfo, LinkedIn Campaign Manager, Power BI, Marketo, HubSpot
Responsibilities
Own ABM target account universe scoping and prioritization; build and maintain account scoring frameworks; map full stakeholder landscapes; plan ABM programs 18–24 months ahead; design and execute integrated one-to-one and one-to-few programs; align with sales teams on pipeline reviews and expansion targets; create account-specific content assets; track engagement and revenue attribution.
Seniority
Mid-level, hands-on IC