Senior Manager, Demand Generation
Core
Build and optimize scalable campaign frameworks, ABM programs, and insights-to-action workflows to deliver high-quality leads and build pipeline for R1's portfolio of healthcare technology solutions.
Role type
Senior Manager, Demand Generation
Builds
Integrated multi-touch demand generation strategies, ABM programs, full-funnel campaigns, and executive dashboards for healthcare revenue cycle technology.
Domain
Healthcare Technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B demand generation strategy, ABM program ownership, cross-functional leadership, Salesforce/ABM platform expertise, executive stakeholder management, data-driven reporting, event strategy execution, go-to-market launch architecture.
Preferred skills
Healthcare industry experience, SaaS/AI/enterprise complex-sales background, vendor/agency relationship management, mentoring junior marketers.
Technologies
Salesforce, Definitive, ZoomInfo, Demandbase, Becker's, HFMA, AHA
Responsibilities
Own and evolve integrated persona-based demand generation strategy; set strategic direction for account expansion; design repeatable campaign frameworks; lead cross-functional campaign activation; direct ABM programs for top accounts and whitespace; translate data insights into actionable marketing motions; own event strategy and ROI measurement.
Seniority
Senior, hands-on IC with team leadership