Partner Marketing Lead, Asia Pacific
Core
Lead the development and execution of Asia Pacific channel marketing strategy to drive PartnerNetwork growth and business amplification for Rockwell Automation.
Role type
Senior B2B Partner Marketing Lead
Builds
Channel co-marketing programs, events, and digital capabilities for distributors, systems integrators, and technology partners
Domain
Industrial Automation / Manufacturing Technology
Deliverable
product features
Required skills
B2B Partner/Channel Marketing strategy, ROI analysis, Budget management, Cross-functional collaboration, Brand alignment, Event management, Digital marketing enablement
Preferred skills
Matrix environment leadership, Co-marketing program development, Marketing automation knowledge, Strategic mindset
Technologies
MAP platform, Marketing automation tools
Responsibilities
Develop annual channel marketing plan, Define ROI metrics, Collaborate on global channel programs, Drive brand consistency, Manage channel budgets and MDF, Execute PartnerNetwork conference, Enable partners with digital tools
Seniority
Senior, hands-on IC
