Senior Regional Marketing Manager (APAC)
Core
Senior Regional Marketing Manager responsible for owning the end-to-end APAC marketing plan, executing events, ABM, field marketing, and partner programs to generate pipeline for Coder's AI development infrastructure platform.
Role type
Senior Regional Marketing Manager (B2B SaaS)
Builds
Regional marketing pipeline and brand presence for AI development infrastructure platform
Domain
B2B Technology / Developer Tools / AI Infrastructure
Deliverable
production ML models
Required skills
Regional marketing strategy, Event management, Account-based marketing (ABM), Field marketing execution, Partner/channel marketing, Budget management, Cross-functional collaboration, Project management
Preferred skills
Developer/Platform engineering marketing, Enterprise SaaS marketing, Marketing automation/CRM/ABM platforms, APAC cloud/SI/partner relationships, Open source marketing
Technologies
Asana, Salesforce, HubSpot, 6sense, HockeyStack, Event platforms
Responsibilities
Own APAC marketing plan from planning to execution and reporting; Run in-person events (roundtables, meetups, conferences); Lead ABM programs for high-priority accounts; Execute field marketing roadshows and campaigns; Build and run partner marketing with alliances and resellers; Localize campaign content for APAC markets; Manage regional budget across vendors and agencies; Measure regional performance metrics.
Seniority
Senior, hands-on IC